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Bespoke - Custom Made    Atelier - Artist studio

Bespoke Atelier was founded out of a desire to create a uniquely tailored hair experience in a laid back luxury setting. Come in and relax in a private salon suite where you can sip on a tasty beverage and enjoy a light snack, stream your favorite show, request a playlist or get some work done on your laptop while you are pampered and treated to customized services designed with you in mind. My goal is that you always Love your Hair!


I'm Samantha, a coffee obsessed, mom of 2 kiddos and self proclaimed hair nerd. I was born and raised in L.A. until I followed my heart and moved to North County San Diego in 2001 after I received my Cosmetology license.  I was originally drawn to the beauty industry for the creativity and flexible schedule. I had always been creative and growing up my favorite hobbies included jewelry making, macrame, ceramics, and music lessons. In high school I played around with makeup and hair tips from fashion magazines  and my friends and I would color our hair in my kitchen. From the first week in the freshman room of Cosmetology school I knew I had found my calling! After all these years what I love the most is the connection with clients and the smile on their face when I finish and I can see that they feel amazing. 

After moving to Oceanside In 2001 I started my career in Carlsbad as an assistant under Andrew Dale, owner of Unite haircare products. I completed intense training in Vidal Sassoon cutting and color which ignited my passion for education. I am a certified Master Color Expert with Wella and Alfaparf and attended Bumble and bumble University in NYC to learn razor cutting where I developed an eye for movement and texture. As a former Director of Education at The Loft Hair Design and educator for Wella and The Business of Balayage I am passionate about education. I attend quarterly classes every year to hone my craft and stay inspired.


Hey there!


I specialize in on trend color services including balayage, lived in color & luxury blonding and I proudly offer Invisible Bead Extensions featuring luxury hand tied wefts. I'm obsessed with the transformation of extensions. They are an instant confidence booster! My goal is to help clients find a style that effortlessly fits into their daily lives while enhancing their unique beauty. 

When I'm not creating magic in my studio I spend most of my free time hanging with my family. I love reading inspirational books & listening to podcasts. My guilty pleasure is sneaking dark chocolates when the kids go to bed while watching my favorite new show or reading. 


As a mom I wanted to create the work/life flow I always dreamed of so I opened my first studio in 2014 and instantly felt like it was the right decision. I wanted to work in an environment where I can focus on my clients and do what I love with the flexibility I need as a mom. I enjoy creating a space where you can get away and relax while you get pampered and we chat about all the things. 


I continue to be inspired by my clients every day and strive to always offer the best products and services to give my guests the hair they've always dreamed of. I look forward to meeting you and helping you achieve your dream hair!


Visit my New Guest page to learn more about booking your appointment!

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